Have awards lost their value?

In the world of corporate awards, particularly at multi-agency events, there’s an uncomfortable trend that’s hard to ignore: the frequent wins by platinum sponsors or those who fill the most tables. This ‘phenomenon’ raises questions about the true value of these awards and whether they still hold the currency they once did. 


Has the meritocracy of recognition given way to a popularity contest for the in-crowd? 

Has objectivity made way for subjectivity?

And if so, how can in-house awards events ensure that recognition remains a reflection of genuine achievement rather than a show of influence?


The Perception Problem: 

Popularity vs. Merit

One of the most glaring issues with multi-agency awards is the perception that they are more about who you know—or how much you spend—than about the quality of the work being recognized.

When the same ‘glass collectors’, often those with deep pockets or strong connections, repeatedly take home the top honours, it casts a shadow of doubt over the integrity of the awards process. 

Employees and organizations begin to question whether these accolades are truly earned or if they’re simply bought, eroding the value and prestige that awards are supposed to carry.

It’s not uncommon for platinum sponsors or organizations that purchase numerous tables to dominate the winners’ list at such events. While sponsorship and ticket sales are critical for funding these ceremonies, they can inadvertently create a bias that skews the outcome. 


When the emphasis shifts from recognizing the best work to rewarding those who put the most into the pot, the essence of the awards is lost.

This not only diminishes the significance of the awards but also alienates those who feel their achievements are overlooked due to a lack of influence.

With these issues in mind, it’s fair to ask: have awards lost their currency? For many, the answer is yes—especially when the awards seem less about merit and more about maintaining the status quo among a select few. 

When recognition becomes predictable, it loses its impact and fails to inspire others to strive for excellence. In such an environment, the true purpose of awards—motivating and celebrating exceptional work—is compromised.

So, how can organizations ensure that their recognition programs remain a true meritocracy? 


In-house awards events offer a solution. Unlike multi-agency events, in-house awards can be designed to prioritize objectivity and quality above all else. By setting clear, transparent criteria for what constitutes excellence and establishing a diverse, impartial panel of judges, companies can ensure that every award is deserved and earned based on merit.

Moreover, in-house awards allow organizations to celebrate achievements that align with their specific values and goals, creating a more meaningful connection between the award and the work being recognized. This focus on internal standards and objectives helps to eliminate the external pressures and biases that often taint larger, multi-agency events.

While multi-agency awards events can sometimes feel like a popularity contest, in-house awards offer an opportunity to restore the integrity and value of recognition. By ensuring that awards are based on merit, rather than influence or sponsorship, organizations can maintain the true spirit of recognition—celebrating excellence, inspiring others, and fostering a culture of genuine achievement.


That is where AWARDS IN A BOX come in.

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